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Social Media Specialist (International Focus)

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Position Description:

This role is primarily responsible for overseas promotional content planning, producing corporate promotional materials (including company and product profiles), updating and managing international social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok), and promoting the company's brand and products at offline exhibitions.

Position Requirements:

Responsibilities:

1.Overseas Brand Management: Maintain brand image and ensure all communications align with brand tone and guidelines.

2.International Content Creation: Plan and produce marketing materials (e.g., copywriting, videos, social media content).

3.Global Digital Marketing: Manage digital channels including official websites, social media, SEO/SEM, and EDM campaigns.

4.Overseas Event Planning: Organize online and offline events (e.g., exhibitions, live streams).

5.Sales Support Tools Development: Create product brochures, technical datasheets, competitor analysis reports, and other materials to assist the sales team.

6.Customer Success Story Packaging: Deeply explore collaboration cases with factory clients, extract data-driven results, and repurpose them for marketing communication.

 

 

Requirements:

1. Industry Experience

· 2+ years of marketing experience in B2B or manufacturing industries.

· Knowledge of factory production processes and industry terminology (e.g., lean manufacturing, OEM/ODM) is preferred.

2. Technical Skills

· Proficiency in PS/AI for designing industrial product posters or technical illustrations (visual content is essential in manufacturing marketing).

· Fluent English (CET-6 580+/IELTS 7.0+, or equivalent professional proficiency).

3. Soft Skills

· Technical comprehension: Ability to quickly grasp product technical parameters and align them with marketing communication needs.

· Customer-oriented mindset: Skilled in developing content from the client’s perspective (e.g., cost reduction, efficiency improvement).

· Cross-department collaboration: Work closely with R&D and production teams to ensure technical accuracy in marketing materials.

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